Craig Rutter

Craig is Commercial Director at Azets Wealth Management and a member of the AWM Leadership Team. He is responsible for supporting business and commercial development across all areas of the firm, helping to shape strategy, drive growth and enhance client outcomes.

A key part of Craig’s role is leading advice and distribution proposition development, ensuring the firm’s services continue to evolve in line with client needs, regulatory requirements and market opportunities. He also oversees a range of strategic commercial partnerships and works closely with colleagues across the wider Azets Group to strengthen intra-group relationships and identify opportunities for collaboration.

With more than 25 years’ experience in financial services, Craig has held a variety of senior leadership positions across both independent financial advice businesses and product providers. He brings extensive expertise in regulated financial advice, commercial strategy, proposition development and stakeholder management, providing valuable insight to support the continued growth of the business.